Marketing strategy : a decision-focused approach
Title:
Marketing strategy : a decision-focused approach
Author:
Walker, Orville C.
ISBN:
9780072466706
9780071151177
9780072466713
Edition:
4th ed.
Publication Information:
Boston : McGraw-Hill/Irwin, ©2003.
Physical Description:
xviii, 365 pages : illustrations (some color) ; 26 cm + 1 CD-ROM (4 3/4 in.).
Series:
McGraw-Hill/Irwin series in marketing.
General Note:
Revised edition of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.
Title on CD-ROM: GAMAR 3.
Contents:
Opportunity analysis -- Formulating marketing strategies -- Implementation and control.
Added Title:
GAMAR 3.
GAMAR 3 CD-ROM.