Cover image for Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer
Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer
Title:
Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer
Author:
Basson, Lisa.
Personal Author:
Publication Information:
2008.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2008.
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1:THES-DISS 000007710 XX(19522.2) 1
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