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1.

Media channel planning perspectives and frameworks Towards an integrated brand communication.

Media channel planning perspectives and frameworks Towards an integrated brand communication.

by

Belling Cameron, Keith

Format:

Books

Publication Date

2020

Available: Copies:

2.

An exploration of consumer tribes and their role in strategic brand communication

An exploration of consumer tribes and their role in strategic brand communication

by

Cressy, Anastacia

Format:

Manuscript

Publication Date

2018

Available: Copies:

3.

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands

by

Gilliers, Christine

Format:

Manuscript

Publication Date

2017

Available: Copies:

4.

Cover image for A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

by

Kennard, Catherine.

Format:

Manuscript

Publication Date

2017

Available: Copies:

5.

Cover image for Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

by

Berg, Hemsen Synne

Format:

Manuscript

Publication Date

2017

Available: Copies:

6.

Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

by

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Available: Copies:

7.

Cover image for Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

by

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Available: Copies:

8.

Cover image for An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

by

Van der Merwe, Natalie

Format:

Manuscript

Publication Date

2017

Available: Copies:

9.

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

by

Breganski, Carla.

Format:

Manuscript

Publication Date

2016

Available: Copies:

10.

Cover image for Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

by

Sabela, Danisa.

Format:

Manuscript

Publication Date

2016

Available: Copies:

11.

A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brand

A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brand

by

Scholtz, Shannon Marcelle.

Format:

Manuscript

Publication Date

2016

Available: Copies:

12.

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Does the colour of the beer bottle influence South African consumers' perception of the brand?

by

Stopford, Chad.

Format:

Manuscript

Publication Date

2016

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(127)

Independent Institute of Education. Vega School.

(21)

Independent Institute of Education. Vega School

(8)

Abrahamse, Kaylie.

(1)

Adie, Lauren Amy.

(1)

Almendro, Jennifer.

(1)

Annenberg, Francesca.

(1)

Arendse, Melody.

(1)

Ashburner, Sebastian.

(1)

Aucamp, Jacques.

(1)

(1)

Batchelor, Michaela.

(1)

Belling Cameron, Keith

(1)

Bembe, Chumani.

(1)

Berchowitz, David.

(1)

Berg, Hemsen Synne

(1)

Bester, Karel Marcell.

(1)

Bester, Karle Marcell.

(1)

Bhoola, Chetna.

(1)

Biesenbach, Rinette.

(1)

Breganski, Carla.

(1)

Bremner, Nicola.

(1)

Britchford, Tarryn.

(1)

Brown, Chloe Tara.

(1)

Bugaari, Erika Butetsi.

(1)

Burger, Wouter.

(1)

Butterworth, Ashleigh.

(1)

Carstens, Georgia Emma.

(1)

(1)

Christians, Kelly.

(1)

Clarke, Savanna.

(1)

Coetsee Christiaan.

(1)

Coetzee, Herculas.

(1)

(1)

Collis, Chanel.

(1)

Cook, Carla Maree.

(1)

(1)

Cressy, Anastacia

(1)

Cressy, Anastasia.

(1)

Cronje, William.

(1)

Cunningham, Ashleigh

(1)

Damata, Simone.

(1)

(1)

De Beer, Sarah Ann.

(1)

De Kock, Kaitlin.

(1)

De Villiers, Simone.

(1)

(1)

Deane, Alistair.

(1)

Di Bartolo, Marianna

(1)

Dickinson, Michael.

(1)

Dobie, Kaylee Anne.

(1)

Dollman, Samantha.

(1)

Dube, Themebelihle Cherly.

(1)

Duncan, Thomas.

(1)

(1)

Esterhuyse, Elzaan Erica.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

Ferreira, Mieke.

(1)

Fisher, Lauren.

(1)

(1)

Forbay, Rosland

(1)

Fourie, Jan-Hendrick.

(1)

Gaffoor, Shaakir.

(1)

Garbaccio, Jean-Pierre Otello.

(1)

Garlick, Phillip.

(1)

Gcaba, Nomdumiso.

(1)

Gilliers, Christine

(1)

Giuricich, Gabriella.

(1)

(1)

Granger, Vanessa.

(1)

Griffin, Olivia.

(1)

Harrison, Craig Rhodes.

(1)

Harrison, Jacqueline.

(1)

(1)

Hendricks, Erin.

(1)

Howarth, Claire.

(1)

Hughes, Sarah-Jane.

(1)

Husfeld, Marelie.

(1)

Independent institute of Education. Vega School.

(1)

Jordan, Dianne.

(1)

Kalavadakken, Jetto.

(1)

Kambule, Simosa Lebogang.

(1)

Kampmann, Beatrice.

(1)

Keefer, Amelia.

(1)

Keith, Belling Cameron.

(1)

Kennard, Catherine.

(1)

Keown, Lisa Robyn.

(1)

Khumalo, Philani.

(1)

King, Tayla Ann.

(1)

Kok, Brittney Tara.

(1)

Krame, Nicholas.

(1)

(1)

Lamont, Chantel.

(1)

Landsberg, Calvin.

(1)

(1)

Mabasha, Phumzile.

(1)

(1)

Mahlangu, Thulani.

(1)

Malan, Philippus.

(1)

Malinzi, Agnes.

(1)

(1)

Marais, Liezel.

(1)

(1)

Maritz, Stefan.

(1)

Matiringe, Tanitta.

(1)

Matshitse, Naledi Ayanda.

(1)

Matsolo, Sibongiseni.

(1)

McPetrie, Allan John.

(1)

(1)

Metele, Chwayita.

(1)

Midgley, Michael

(1)

Minnaar, Ninette.

(1)

Modisane, Tshepang.

(1)

Mogashane, Lebogang.

(1)

Mokibe, Sharon Duduetsang.

(1)

Molwantwa, Ofentse Sandra.

(1)

(1)

Mostert, Marike.

(1)

Mpendukana, Sibonile.

(1)

(1)

Mushonga, Tendai.

(1)

Myers, Brady Hudson.

(1)

Neil, Hannah Jade.

(1)

(1)

Ngqakayi, Anathi.

(1)

(1)

Nkwazi, Jurina.

(1)

Nomandla, Mzwandile.

(1)

Nombanga, Thobile.

(1)

(1)

Odendaal, Jeanne.

(1)

Oosthuizen, Chrisli.

(1)

Pasiya, Sesothando.

(1)

(1)

Phiri, Nonkululeko Simone.

(1)

Pienaar, Louis.

(1)

Pietersen, Conny Nteboheleng.

(1)

Present, Fidel.

(1)

Racitti, Riccardo.

(1)

Radebe, Gugulethu Nomvula.

(1)

Randell, Polly.

(1)

Raubenheimer, Faith.

(1)

Reyneke, Rolene.

(1)

Roriston, Delia.

(1)

Rosada, Nadjanara.

(1)

Sabela, Danisa.

(1)

Sakutukwa, Anesu.

(1)

Saunt, Michelle Margot.

(1)

Schaffler, Vincent.

(1)

Schenk, Mariken.

(1)

Scholtz, Shannon Marcelle.

(1)

Schutte, Amber Leigh.

(1)

Seabe, Kgomotso.

(1)

Shargey, Hayley Jade.

(1)

Sherman, Nikki.

(1)

(1)

Siwela, Sonwabise.

(1)

Slabber, Marthinus.

(1)

(1)

(1)

Sokanyile, Zimkhitha.

(1)

Sookdiyal, Nishta.

(1)

(1)

(1)

Stokes, Kimbal.

(1)

Stopford, Chad.

(1)

Strumpman, Emma.

(1)

(1)

(1)

Tavleieva, Tsvitana.

(1)

Theron, Candice.

(1)

(1)

Throssell, Nick.

(1)

Tonkin, Madison

(1)

(1)

(1)

Van Aswegen, Este.

(1)

Van Beeck, Rebecca Looringh.

(1)

(1)

Van Rensburg, Rigard Janse.

(1)

Van Vuuren, Mariken Jansen.

(1)

Van Wyk, Shannon Roxanne.

(1)

Van Zyl, Abraham Johannes.

(1)

Van Zyl, Lezje Eulize.

(1)

Van der Merwe, Dominique.

(1)

Van der Merwe, Natalie

(1)

Veii, Vetarera.

(1)

Veitch, Emily Frances.

(1)

Veldsman, Lounette.

(1)

Verhoef, Alexandra.

(1)

(1)

Volschenk, Bianka.

(1)

Walther, Kathrin.

(1)

Ward, Katherine.

(1)

(1)

Wells, Jo-Anne.

(1)

Whitehead, Seth.

(1)

Whitfield, Alexander.

(1)

Format

(197)

(2)

Material Type

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(198)

(1)

Library

Shelf Location

Publication Date

Subject

Branding (Marketing)

(14)

Marketing research.

(11)

Communication in marketing.

(5)

Consumers -- Research.

(5)

Marketing research -- South Africa -- Cape Town.

(3)

Marketing research -- South Africa.

(3)

Brand building -- Research -- South Africa

(2)

Consumer behavior.

(2)

Consumers -- Research -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

Marketing channels.

(2)

(2)

(2)

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research -- South Africa

(1)

(1)

Aircraft industry.

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcoholic beverages -- Advertising.

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand perception -- Research -- South Africa

(1)

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- South Africa.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

Communication in marketing -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers' preferences.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

(1)

Digital revolution

(1)

Educational Studies -- Thesis, Masters

(1)

Electronic commerce -- South Africa.

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Ethical brands -- Research -- South Africa

(1)

Fashion merchandising -- South Africa.

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

(1)

Identity -- Research -- South Africa

(1)

Influencer management

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing.

(1)

(1)

Marketing research -- South Africa.

(1)

Multiculturalism in advertising.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

Personal marketing

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

Reality television programs.

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Social media -- South Africa.

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Sustainable design -- South Africa.

(1)

Sustainable development -- South Africa.

(1)

Television advertising.

(1)

(1)

Tribal brand communication strategy

(1)

(1)

Tribal leadership

(1)

Value generation

(1)

Viral marketing.

(1)

Washing powder branding -- Research -- South Africa

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Women consumers.

(1)

Young consumers.

(1)

(1)

Youth and Social Media

(1)

Youth market -- Research -- South Africa

(1)

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