Selling : building partnerships

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Title:

Author:

Weitz, Barton A.

ISBN:

9780072315509

Personal Author:

Weitz, Barton A.

Edition:

4th ed.

Publication Information:

Boston : McGraw-Hill Irwin, c2001.

Physical Description:

xxv, 630 p. : col. ill. ; 27 cm.

Series:

The McGraw-Hill/Irwin series in marketing.

Series Title:

The McGraw-Hill/Irwin series in marketing.

Subject Term:

Selling.

Added Author:

Castleberry, Stephen Bryon.

Tanner, John F.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015704899	658.85 W436S 2001	1	Searching... Unknown

A guide to the theory and application of selling strategies and tools. Topics covered include the use of cell phones, presentation software and other technologies in the market place. This updated edition also has coverage of the Internet and more global examples.

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