Cover image for Consumer behaviour in tourism
Title:
Consumer behaviour in tourism
Author:
Swarbrooke, John.
ISBN:
9780750667357
Personal Author:
Edition:
2nd ed.
Publication Information:
Amsterdam ; London : Butterworth-Heinemann, 2007.
Physical Description:
ix, 428 pages : illustrations ; 25 cm
General Note:
Previous edition: 1999.
Contents:
Introduction -- The history of tourist behaviour -- Main concepts in consumer behaviour, including models of consumer behaviour adapted for tourism -- Motivators -- Determinants -- Models of the purchase decision-making process -- Typologies of tourist behaviour and segmentation of the tourism market -- The global pattern of tourism demand -- National differences : domestic, outbound and inbound -- The nature of demand in different segments of the tourism market -- Consumer behaviour and markets in the different sectors of tourism -- Researching tourist behaviour : marketing research -- The marketing mix and tourist behaviour -- The green tourist : myth or reality?
Abstract:
Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.
Added Author:
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