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Title:
Relationship selling and sales management
Author:
Johnston, Mark W.
ISBN:
9780072892963

9780072983173

9780072834680
Personal Author:
Johnston, Mark W.
Publication Information:
Boston : McGraw-Hill/Irwin, c2005.
Physical Description:
xxiv, 451 p. : ill.
Series:
McGraw-Hill/Irwin series in marketing

McGraw-Hill/Irwin series in marketing.
Subject Term:
Vente -- Guides, manuels, etc.

Marketing relationnel -- Guides, manuels, etc.

Relations avec la clientèle -- Guides, manuels, etc.

Vente -- Cas, Études de.

Marketing relationnel -- Cas, Études de.

Relations avec la clientèle -- Cas, Études de.
Added Author:
Marshall, Greg W.
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