The psychology of advertising / Fennis, Bob Michaël, 1968- author.

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

advertising -- Public relations and selling -- Public relations and research -- The practice of public

Communication research : techniques, methods and applications / Du Plooy, Gertruida M.

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing