Marketing strategy : a decision-focused approach

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Title:

Marketing strategy : a decision-focused approach

Author:

Walker, Orville C.

ISBN:

9780070171466

Personal Author:

Walker, Orville C.

Edition:

7th ed.

Publication Information:

New York : McGraw-Hill/Irwin, ©2011.

Physical Description:

xv, 352 pages : illustrations ; 26 cm.

Series:

Connect learn succeed

Subject Term:

Marketing -- Management.

Marketing -- Management. (OCoLC)fst01010209

Added Author:

Mullins, John W. (John Walker)

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCDW	1:PRES-BOOK	000057767	658.802 WAL	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000109032	658.802 WAL	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000111650	658.802 WAL	2	Searching... Unknown
Searching... 1:VGDBN	1:GEN-BOOK	000014127	658.802 WAL	1	Searching... Unknown

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