IIE Logo

Cover image for Basic marketing : a global-managerial approach
Title:
Basic marketing : a global-managerial approach
Author:
Perreault, William D., Jr.
ISBN:
9780072525236

9780072947038

9780071111768
Personal Author:
Perreault, William D., Jr.
Edition:
15th ed.
Publication Information:
Boston, Mass. : McGraw-Hill, 2005.
Physical Description:
xli, 793 [22] pages : color illustrations ; 28 cm 1 CD-ROM (4 3/4 in.).
Series:
McGraw-Hill/Irwin series in marketing

McGraw-Hill/Irwin series in marketing.
General Note:
McCarthy's name appears first on the earlier edition.
Subject Term:
Marketing -- Management.
Added Author:
McCarthy, E. Jerome (Edmund Jerome)
Copies: