To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers
Title:
To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers
Author:
Schindler, Jessica Lea.
Personal Author:
Publication Information:
2015.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Subject Term: