Search Results for Interactive marketing.

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

Principles of marketing / Kotler, Philip, author.

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Digital marketing in practice : design, implement and measure effective campaigns

Knight, Hanne, author.

Format:

Books

Publication Date

2023

Excerpt:

Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

Interactive marketing.

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Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising

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Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing : readings and online resources / Richardson, Paul, 1962-

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Cover image for The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution

The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution

Norman, Donald A.

Format:

Books

Publication Date

1999 1998

Excerpt:

High technology industries -- Marketing.

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Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

1997

Excerpt:

Driving brand value : using integrated marketing to manage profitable stakeholder relationships /

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