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Strategic marketing : theory and aplication for competitive advantage
Title:
Strategic marketing : theory and aplication for competitive advantage
Author:
Venter, Peet.
ISBN:
9780199044931
Personal Author:
Venter, Peet.
Edition:
2nd edition, first impression.
Physical Description:
viii, 392 pages : illustrations ; 24 cm
Contents:
1. The nature of strategic planning -- 2. The southern African marketing environment -- 3. Identifying market opportunities -- 4. Developing market opportunities -- 5. Identifying and targeting attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation -- 8. Branding and positioning -- 9. The marketing plan -- 10. Implementation of marketing strategies -- 11. Marketing metrics -- 12. Marketing: an ethical and sustainable approach.
Subject Term:
Marketing -- Decision making.

Marketing -- Management.

Strategic planning.

Marketing -- Decision making. (OCoLC)fst01010188

Marketing -- Management. (OCoLC)fst01010209

Strategic planning. (OCoLC)fst01134371
Added Author:
Jansen van Rensburg, Mari.
Electronic Access:
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live
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