The media handbook : a complete guide to advertising media selection, planning, research, and

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Advertising -- Fashion.

advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media

advertising -- Public relations and selling -- Public relations and research -- The practice of public

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR