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1. 
Cover image for Brand management
Brand management
Brand management
by 
Klopper, H. B., 1974-
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand management / Klopper, H. B., 1974-
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2. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Targeting attractive market segments -- Differentiation and brand positioning -- Business strategies : a
Available: Copies:
3. 
Cover image for BrandDigital : simple ways top brands succeed in the digital world
BrandDigital : simple ways top brands succeed in the digital world
by 
Adamson, Allen P.
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
Brand name products.
Available: Copies:
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