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Global marketing strategies
Title:
Global marketing strategies
Author:
Jeannet, Jean-Pierre.
ISBN:
9780395589038
Personal Author:
Jeannet, Jean-Pierre.
Edition:
2nd ed.
Publication Information:
Boston : Houghton Mifflin, ©1992.
Physical Description:
xxiii, 899 pages : illustrations ; 24 cm
General Note:
Revised edition of: International marketing management. c1988.
Subject Term:
Export marketing -- Management.

Export marketing -- Management -- Case studies.

Marketing -- Management.

Export marketing.

Export marketing -- Management. (OCoLC)fst00918717

Marketing.

Strategisch management.

Marchés d'exportation -- Gestion.
Added Author:
Hennessey, Hubert D.

Jeannet, Jean-Pierre. International marketing management.
Electronic Access:
Table of contents http://www.gbv.de/dms/hbz/toc/ht006226615.pdf
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