Marketing : planning and strategy
Title:
Marketing : planning and strategy
Author:
Reed, Peter W., 1944-
ISBN:
9780729533188
Personal Author:
Edition:
2nd ed.
Publication Information:
Sydney : Harcourt Brace, 1997.
Physical Description:
viii, 359 p.
General Note:
Includes index.
Previous ed.: 1992.
Subject Term: