Title:
Marketing management : a strategic approach with a global orientation
Author:
Boyd, Harper W.
ISBN:
9780256226324
9780071154291
9780072897876
Personal Author:
Edition:
3rd ed.
Publication Information:
Boston, Mass : Irwin/McGraw-Hill, ©1998.
Physical Description:
xxii, 547 pages : illustrations ; 26 cm.
Series:
The Irwin/McGraw-Hill series in marketing
Irwin/McGraw-Hill series in marketing.
Subject Term: