The marketing plan
Title:
The marketing plan
Author:
Cohen, William A., 1937-
ISBN:
9780471384120
Personal Author:
Edition:
3rd ed.
Publication Information:
New York : Wiley, c2001.
Physical Description:
x, 397 p. : ill. ; 28 cm.
Contents:
Planning the development of a marketing plan -- Scanning your environment -- Establishing goals and objectives -- Developing marketing strategy -- Developing marketing tactics -- Forecasting for your marketing plan -- Calculating important financial ratios for your marketing plan -- Presenting the marketing plan -- Implementation.
Subject Term:
Electronic Access:
Table of Contents http://www.loc.gov/catdir/toc/onix06/00712368.html