Uncommon practice : people who deliver a great brand experience
Title:
Uncommon practice : people who deliver a great brand experience
Author:
Smith, Shaun.
ISBN:
9780273659365
Publication Information:
London ; New York : Financial Times Prentice Hall, 2002.
Physical Description:
xii, 174 pages : illustrations (some color) ; 27 cm
Contents:
Virgin -- PizzaExpress -- Banyan Tree Hotels and Resorts -- Oxfam -- Midwest Express -- Harley-Davidson -- Pret A Manager -- Tesco -- easyGroup -- Krispy Kreme -- First Direct -- Fairmont Hotels & Resorts -- RBC Financial Group -- The Carphone Warehouse -- Manchester United -- Harrah's -- John Lewis -- Richer Sounds -- Amazon.com.
Abstract:
"Uncommon Practice looks at great brands which deliver a unique service or experience. Critical to the success of these brands is the way they treat their own people. Open management, share ownership, training and appraisals are common benefits, but can you guess which company has an empty seat policy on the company jet, keeps a fleet of yachts, has a monthly beer bus, gives an employee the Bentley for the weekend or awards Tiffany stars? Through a series of interviews with key executives, Uncommon Practice gives an insight into how certain companies provide such remarkable experiences for their customers and staff alike and why they are so successful."--Jacket.