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1.

Cover image for Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm

by

Zeithaml, Valarie A.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html

Format:

Books

Publication Date

2024 2013

Excerpt:

Service industries -- Marketing.

Available: Copies:

2.

Cover image for Services marketing : a contemporary approach

Services marketing : a contemporary approach

Services marketing : a contemporary approach

by

Berndt, A. (Adele), 1966- editor.

Format:

Books

Publication Date

2022

Excerpt:

Service industries -- South Africa -- Marketing.

Available: Copies:

3.

Cover image for Services marketing : a contemporary approach

Services marketing : a contemporary approach

Services marketing : a contemporary approach

by

Berndt, A. (Adele), 1966- editor.

Format:

Books

Publication Date

2018

Excerpt:

Service industries -- South Africa -- Marketing.

Available: Copies:

4.

Cover image for The handbook of service business : management, marketing, innovation and internationalisation

The handbook of service business : management, marketing, innovation and internationalisation

The handbook of service business : management, marketing, innovation and internationalisation

by

Bryson, J. R., 1963- editor.

Format:

Books

Publication Date

2015

Excerpt:

The handbook of service business : management, marketing, innovation and internationalisation /

Available: Copies:

5.

Cover image for Grasping service marketing

Grasping service marketing

Grasping service marketing

by

Jordaan, Yolanda.

Format:

Books

Publication Date

2015

Excerpt:

Grasping service marketing / Jordaan, Yolanda.

Available: Copies:

6.

Cover image for Services marketing : an interactive approach

Services marketing : an interactive approach

by

Fisk, Raymond P.

Format:

Books

Publication Date

2014

Excerpt:

Service industries -- Marketing.

Available: Copies:

7.

Cover image for Service management : an integrated approach

Service management : an integrated approach

Service management : an integrated approach

by

Looy, Bart van.

Format:

Books

Publication Date

2013 2011

Excerpt:

Service industries -- Management.

Available: Copies:

8.

Cover image for Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

by

Lovelock, Christopher H.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018995769etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2011

Excerpt:

Service industries -- Marketing.

Available: Copies:

9.

Cover image for Marketing plans for service businesses : a complete guide

Marketing plans for service businesses : a complete guide

Marketing plans for service businesses : a complete guide

by

McDonald, Malcolm.

Format:

Books

Publication Date

2011

Excerpt:

Service industries -- Marketing.

Available: Copies:

10.

Cover image for Services marketing.

Services marketing.

by

Bateson, John E. G.

Format:

Books

Publication Date

2011

Excerpt:

Service industries -- Marketing.

Available: Copies:

11.

Cover image for Marketing management : a strategic decision-making approach

Marketing management : a strategic decision-making approach

by

Mullins, John W. (John Walker)

Format:

Books

Publication Date

2010

Excerpt:

Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)

Available: Copies:

12.

Cover image for Services marketing : text and cases.

Services marketing : text and cases.

Services marketing : text and cases.

by

Baron, Steve (J. Steve)

Format:

Books

Publication Date

2009

Excerpt:

Service industries -- Marketing -- Case studies.

Available: Copies:

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Author

Lovelock, Christopher H.

(5)

McDonald, Malcolm.

(3)

Palmer, Adrian, 1955-

(3)

(3)

Bateson, John E. G.

(2)

Berndt, A. (Adele), 1966- editor.

(2)

Bitner, Mary Jo.

(2)

Boshoff, Christo, editor.

(2)

Gremler, Dwayne D.

(2)

Hoffman, K. Douglas.

(2)

Jordaan, Yolanda.

(2)

(2)

Zeithaml, Valarie A.

(2)

Baron, Steve (J. Steve)

(1)

Baschab, John, 1968-

(1)

Boshoff, Christo.

(1)

Branston, Gill.

(1)

Bryson, J. R., 1963- editor.

(1)

Callaghan, Bill.

(1)

Clow, Kenneth E.

(1)

Daniels, P. W., editor.

(1)

Dierdonck, R. van (Roland)

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Fisk, Raymond P.

(1)

(1)

(1)

(1)

Grove, Stephen J. (Stephen John), 1950-

(1)

Grèonroos, Christian, 1947-

(1)

Harris, Kim, 1957-

(1)

Helsdingen, Piet van.

(1)

(1)

Hoffman, K. Douglas. Essentials of services marketing.

(1)

John, Joby, 1957-

(1)

(1)

Kotler, Philip.

(1)

Kurtz, David L., 1941-

(1)

Looy, Bart van.

(1)

Mancini, Marc, 1946-

(1)

(1)

McColl, Rod, 1957-

(1)

McDonald, Malcolm. Marketing planning for services.

(1)

Milligan, Andy.

(1)

(1)

Mullins, John W. (John Walker)

(1)

Piot, Jon, 1966-

(1)

Pirrie, Angela.

(1)

Prinsloo, Mélani.

(1)

(1)

(1)

Sletten, Eric, 1954-

(1)

(1)

(1)

Walker, Orville C.

(1)

Wilson, Aubrey.

(1)

Wright, Lauren.

(1)

(1)

Format

(37)

Item Category 1

Material Type

Language

(37)

Library

Shelf Location

Publication Date

Subject

Service industries -- Marketing.

(21)

Marketing -- Management.

(7)

Customer services.

(6)

Professions -- Marketing.

(6)

(5)

Service industries -- Management.

(4)

Customer services -- South Africa -- Marketing.

(3)

Marketing -- South Africa -- Management.

(3)

Marketing -- South Africa.

(3)

Professions -- South Africa -- Marketing.

(3)

Service industries -- Planning.

(3)

Service industries -- South Africa -- Marketing.

(3)

Service industries.

(3)

Customer services -- Marketing.

(2)

Advertising -- Brand name products.

(1)

Business Marketing

(1)

Customer services -- Marketing -- Management.

(1)

(1)

Dienstensector.

(1)

Dienstleistung.

(1)

Dienstleistungsbetrieb.

(1)

Dienstleistungssektor.

(1)

Export marketing -- United States -- Management.

(1)

(1)

International business enterprises -- United States -- Management.

(1)

Internationale ondernemingen.

(1)

Leisure industry -- Great Britain.

(1)

Leisure industry.

(1)

Marketing -- Gestion.

(1)

Marketing -- Key accounts.

(1)

(1)

(1)

Relationship marketing.

(1)

Service industries -- Marketing -- Case studies.

(1)

Service industries -- Marketing -- Management.

(1)

Service industries -- United States -- Management.

(1)

Service industries -- United States -- Marketing.

(1)

Service industries Foreign trade

(1)

Services -- Gestion.

(1)

Services -- Marketing.

(1)

Strategisch management.

(1)

Tourism -- Great Britain.

(1)

Tourism -- Marketing.

(1)

(1)

(1)

Vocational qualifications -- Great Britain.

(1)

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