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1.

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

by

Mjoli, Vuyo.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

2.

Developing winning brand strategies

by

Finskud, Lars.

Format:

Books

Publication Date

2009 2003

Excerpt:

Consumers' preferences.

Available: Copies:

3.

Cover image for An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

by

Harrisberg, Jessica.

Format:

Manuscript

Publication Date

2007

Excerpt:

An investigation of product placement effectiveness in influencing consumers' purchasing decisions

Available: Copies:

4.

Cover image for Understanding consumers of food products

Understanding consumers of food products

by

Frewer, Lynn.

Format:

Books

Publication Date

2007

Excerpt:

Understanding consumers of food products / Frewer, Lynn.

Available: Copies:

5.

Cover image for The satisfied customer : winners and losers in the battle for buyer preference

The satisfied customer : winners and losers in the battle for buyer preference

by

Fornell, Claes.

Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html

Format:

Books

Publication Date

2007

Excerpt:

Consumers' preferences.

Available: Copies:

6.

Cover image for How consumers decide

How consumers decide

How consumers decide

by

Learning Seed Company.

Format:

Video disc

Publication Date

2007

Excerpt:

Consumers' preferences.

Available: Copies:

7.

Cover image for Creating images and the psychology of marketing communication

Creating images and the psychology of marketing communication

by

Kahle, Lynn R.

Format:

Books

Publication Date

2006

Excerpt:

Consumers' preferences -- Cross-cultural studies.

Available: Copies:

8.

Cover image for Lifestyle market segmentation

Lifestyle market segmentation

by

Cahill, Dennis J.

Format:

Books

Publication Date

2006

Excerpt:

Consumers' preferences.

Available: Copies:

9.

Cover image for Billions : selling to the new Chinese consumer

Billions : selling to the new Chinese consumer

by

Doctoroff, Tom.

Format:

Books

Publication Date

2006

Excerpt:

Consumers' preferences -- China.

Available: Copies:

10.

Cover image for Customer intelligence : from data to dialogue

Customer intelligence : from data to dialogue

by

Kelly, Sean, 1960-

Format:

Books

Publication Date

2006

Excerpt:

Consumers' preferences.

Available: Copies:

11.

Cover image for Flock and flow : predicting and managing change in a dynamic marketplace

Flock and flow : predicting and managing change in a dynamic marketplace

by

McCracken, Grant David, 1951-

Table of contents http://www.loc.gov/catdir/toc/ecip068/2006005243.html

Format:

Books

Publication Date

2006

Excerpt:

Consumers' preferences -- Forecasting.

Available: Copies:

12.

Cover image for Cheap : the real cost of the global trend for bargains, discounts & customer choice

Cheap : the real cost of the global trend for bargains, discounts & customer choice

by

Bosshart, David.

Format:

Books

Publication Date

2006

Excerpt:

Consumers' preferences.

Available: Copies:

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Publication Date: 2003-2007

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Alper, Loretta.

(1)

Berger, Arthur Asa, 1933-

(1)

Bosshart, David.

(1)

Cahill, Dennis J.

(1)

Doctoroff, Tom.

(1)

(1)

Fornell, Claes.

(1)

(1)

(1)

Ginther, Catherine.

(1)

Harrisberg, Jessica.

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

(1)

(1)

Kelly, Sean, 1960-

(1)

Kim, Chʻung-hyŏn, 1950-

(1)

Klein, Naomi, 1970-

(1)

Klein, Naomi, 1970- No logo.

(1)

Learning Seed Company.

(1)

Matthews, Dawn D.

(1)

McCracken, Grant David, 1951-

(1)

Media Education Foundation.

(1)

(1)

Rabolt, Nancy J.

(1)

Solomon, Michael R.

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Trijp, Hans van (Johannes Cornelia Maria van)

(1)

Widing, Robert E.

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Consumers' preferences.

(9)

Consumer behavior.

(4)

Consumer satisfaction.

(2)

Consumers -- Psychology.

(2)

(2)

Advertising -- Brand name products.

(1)

Advertising -- Psychological aspects.

(1)

Attachment behavior.

(1)

Brand choice -- South Africa.

(1)

(1)

Brand name products -- Political aspects.

(1)

Brand name products -- Public opinion.

(1)

Brand name products.

(1)

Branding (Marketing)

(1)

Business forecasting.

(1)

Clothing and dress -- Marketing.

(1)

Communication and culture -- China.

(1)

Communication in marketing.

(1)

Consumer behavior -- Cross-cultural studies.

(1)

Consumer behavior -- Social aspects -- United States.

(1)

Consumer behavior -- United States.

(1)

Consumer protection.

(1)

Consumers -- Attitudes.

(1)

Consumers -- China -- Attitudes.

(1)

Consumers -- Research -- Data processing.

(1)

Consumers' preferences -- China.

(1)

Consumers' preferences -- Cross-cultural studies.

(1)

Consumers' preferences -- Forecasting.

(1)

Consumers' preferences -- Psychological aspects -- United States.

(1)

Consumers' preferences -- South Africa.

(1)

(1)

Customer relations.

(1)

(1)

Documentary films.

(1)

Drug abuse -- Prevention -- Handbooks, manuals, etc.

(1)

Drug abuse -- Treatment -- Handbooks, manuals, etc.

(1)

Drug addiction -- Treatment -- Handbooks, manuals, etc.

(1)

Family violence -- United States.

(1)

Fashion merchandising -- South Africa.

(1)

Fashion merchandising.

(1)

(1)

Food preferences.

(1)

(1)

Image (Psychology)

(1)

Imagery (Psychology)

(1)

Intercultural communication -- China.

(1)

International business enterprises -- Political aspects.

(1)

International business enterprises -- Public opinion.

(1)

(1)

Market segmentation.

(1)

Marketing -- China.

(1)

Marketing -- Management.

(1)

(1)

Processed foods -- Marketing.

(1)

Sexual abuse victims -- Services for -- United States.

(1)

Substance-Related Disorders -- prevention & control -- Popular Works.

(1)

Substance-Related Disorders -- prevention & control -- Resource Guides.

(1)

Substance-Related Disorders -- therapy -- Popular Works.

(1)

Substance-Related Disorders -- therapy -- Resource Guides.

(1)

Victims of family violence -- Services for -- United States.

(1)

Video recordings for the hearing impaired.

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