Contemporary strategic marketing

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Title:

Author:

Brennan, Ross, 1957-

ISBN:

9780230507203

Edition:

2nd ed.

Publication Information:

New York : Palgrave Macmillan, 2008.

Physical Description:

xxiv, 462 p. ; 25 cm.

General Note:

Rev. ed of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau. 2003.

Subject Term:

Marketing -- Management.

Added Author:

Brennan, Ross, 1957-

Brennan, Ross, 1957-. Contemporary strategic marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025494374	658.8101 C761 2008	1	Searching... Unknown

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/brennan/

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