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Title:
Marketing management.
Author:
Kotler, Philip.
ISBN:
9780273755029

9780273753360

9780273753391
Personal Author:
Kotler, Philip.
Edition:
14th ed., Global ed. / Philip Kotler, Kevin Lane Keller.
Publication Information:
Boston [Mass.] ; London : Pearson, ©2012.
Physical Description:
1 volume (various pagings) : color illustrations, color portraits ; 28 cm + 1 Internet access card
General Note:
Previous edition: 2009.
Abstract:
This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
Reading Level:
Specialized.
Subject Term:
Marketing.

Marketing -- Management.
Added Author:
Keller, Kevin Lane, 1956-
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