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1. 
Cover image for Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Format: 
Books
Publication Date 
2014
Excerpt: 
Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-
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2. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Branding (Marketing)
Available: Copies:
3. 
Cover image for Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward
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4. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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5. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
strategy -- 8. Print and out-of-home media -- 9. Broadcast media -- 10. Interactive and alternative media
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6. 
Cover image for Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Format: 
Books
Publication Date 
2005
Excerpt: 
Interactive marketing.
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7. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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8. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
McGraw-Hill/Irwin series in marketing.
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9. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising
Available: Copies:
10. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
The McGraw-Hill/Irwin series in marketing
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11. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
Advertising. 14. Direct-Response Marketing -- Pt. V. Integrating Marketing Communication Elements. 15
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12. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5
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