by
Blakeman, Robyn, 1958-
Format:
Books
Publication Date
2014
Excerpt:
Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
Branding (Marketing)
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012 2011
Excerpt:
Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
by
Wells, William, 1926-
Format:
Books
Publication Date
2006
Excerpt:
strategy -- 8. Print and out-of-home media -- 9. Broadcast media -- 10. Interactive and alternative media
by
Stafford, Marla R., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
Format:
Books
Publication Date
2005
Excerpt:
Interactive marketing.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
McGraw-Hill/Irwin series in marketing.
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
The McGraw-Hill/Irwin series in marketing
by
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2000 1999
Excerpt:
Advertising. 14. Direct-Response Marketing -- Pt. V. Integrating Marketing Communication Elements. 15
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5
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