Product management
Title:
Product management
Author:
Jooste, C. J. (Christiaan Johannes), 1947-
ISBN:
9780627027833
Edition:
3rd ed.
Publication Information:
Pretoria [South Africa] : Van Schaik Publishers, 2010.
Physical Description:
xv, 131 pages : illustrations ; 25 cm
Contents:
Introduction to product decisions -- Developing and positioning new products -- Individual product decisions -- Multiple product decisions and strategies -- The product life cycle -- Customer service.
Geographic Term: