Harvard business review on reinventing your marketing.

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Title:

Harvard business review on reinventing your marketing.

ISBN:

9781422162552

Publication Information:

Boston, Mass. : Harvard Business Review Press, c2011.

Physical Description:

262 p. : ill. ; 21 cm.

Series:

The Harvard business review paperback series

Harvard business review paperback series.

General Note:

Contains articles previously published in the Harvard business review.

Includes index.

Subject Term:

Marketing.

Marketing -- Management.

Branding (Marketing)

Customer relations.

Added Uniform Title:

Harvard business review.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025526571	658.802 H339 2011	1	Searching... Unknown

Stop pushing products--and start cultivating customer relationships.

If you need the best practices and ideas for marketing today--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Figure out what business you're really in

- Collaborate with customers to meet current and future needs

- Create products that perform the jobs people need to get done

- Get a bird's-eye view of your brands' strengths and weaknesses

- Tap a market that's larger than China and India combined

- Deliver superior value to your B2B customers

- End the war between sales and marketing

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