Summary

Brand Rejuvenation highlights the ageing problem that every brand can potentially face and investigates how companies can take steps to counter the ageing process. For brands today, the battle for survival is never-ending - there are millions of brands around the world and not enough space on the shelves and/or in the consumer's mind to welcome and nurture them. This book provides brand managers with lots of ideas and practical advice on how to implement brand rejuvenation and ageing prevention strategies.