Business marketing management : a strategic view of industrial and organizational markets

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Title:

Author:

Hutt, Michael D.

ISBN:

9780030291791

Personal Author:

Hutt, Michael D.

Edition:

7th ed.

Publication Information:

Fort Worth, Tex. ; London : Harcourt Brace College, 2001.

Physical Description:

xxxii, 716 p. : ill. ; 26 cm.

General Note:

Previous ed.: 1998.

Subject Term:

Marketing -- Management.

Strategic planning.

Added Author:

Speh, Thomas W.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015691864	658.804 H982B 2001	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168015691906	658.804 H982B 2001	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168015691815	658.804 H982B 2001	3	Searching... Unknown

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

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