by
Morrison, Alastair M.
Format:
Books
Publication Date
2010
Excerpt:
Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16
by
Holloway, J. Christopher.
Format:
Books
Publication Date
2004
Excerpt:
-- The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and
by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer
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