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1. 
Cover image for Marketing accountability : a new metrics model to measure marketing effectiveness
Marketing accountability : a new metrics model to measure marketing effectiveness
Marketing accountability : a new metrics model to measure marketing effectiveness
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011 2009
Excerpt: 
Marketing accountability : a new metrics model to measure marketing effectiveness / McDonald
Available: Copies:
2. 
Cover image for Marketing and the bottom line : the marketing metrics that will pump up cash flow
Marketing and the bottom line : the marketing metrics that will pump up cash flow
Marketing and the bottom line : the marketing metrics that will pump up cash flow
by 
Ambler, Tim.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing -- Cost effectiveness -- Measurement.
Available: Copies:
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