Search Results for Marketing -- Statistical methods.

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Key marketing metrics : the 50+ metrics every manager needs to know

Farris, Paul W., author.

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Books

Publication Date

2017

Excerpt:

Marketing research -- Statistical methods.

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Essentials of marketing research : putting research into practice

Clow, Kenneth E.

Format:

Books

Publication Date

2014

Excerpt:

Essentials of marketing research : putting research into practice / Clow, Kenneth E.

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Market segmentation : conceptual and methodological foundations

Wedel, Michel.

Format:

Books

Publication Date

2000

Excerpt:

Market segmentation -- Statistical methods.

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Quantitative methods for marketing decisions

Wegner, Trevor.

Format:

Books

Publication Date

2000

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Marketing -- Statistical methods -- Problems, exercises, etc.

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Marketing scales handbook : a compilation of multi-item measures

Bruner, Gordon C., 1954-

Format:

Books

Publication Date

1992

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Marketing research -- Statistical methods -- Handbooks, manuals, etc.

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