Entrepreneurial marketing : real stories and survival strategies

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Entrepreneurial marketing : real stories and survival strategies

Title:

Entrepreneurial marketing : real stories and survival strategies

Author:

Buskirk, Bruce D.

ISBN:

9780324158632

Personal Author:

Buskirk, Bruce D.

Publication Information:

Australia ; Mason, Ohio : Thomson/South Western, c2004.

Physical Description:

xlii, 245 p. : ill. ; 26 cm.

General Note:

Includes index.

Subject Term:

Marketing -- Management.

Entrepreneurship.

Added Author:

Copies:

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Summary

Summary

This text features success stories and lessons learned from cutting-edge captains of industry. It is organized into eight mentor modules. The authors offer insights into the huge success stories and some of the failures of several of 2003's most powerful and strategic entrepreneurs.

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