Cover image for Marketing strategy : the difference between marketing and markets
Title:
Marketing strategy : the difference between marketing and markets
Author:
Fifield, Paul.
ISBN:
9780750656757
Personal Author:
Edition:
3rd ed.
Publication Information:
Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2007.
Physical Description:
x, 316 p. : ill. ; 24 cm.
General Note:
Previous ed.: 1998.

Includes index.
Copies: