Value for money marketing : a guide to measuring marketing performance

Title:

Author:

Mullin, Roddy.

ISBN:

9780749435530

Personal Author:

Publication Information:

London : Kogan Page, 2001.

Physical Description:

vi, 276 p. ; 24 cm.

Subject Term:

Copies:

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015692748	658.802 M959V 2001	1	Searching... Unknown

This book is about accountability: controlling marketing budgets and ensuring that marketing activity produces measurable results.