Introduction to sport marketing / Smith, Aaron, 1972- author.

Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

strategy -- The creative brief -- Celebrities and advertising -- Campaign evaluation -- Media and audience

evaluation -- Event design and production -- Event operations -- Event human resource management -- Event

Social media marketing / Tuten, Tracy L., 1967- author.

affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public

Social marketing : influencing behaviors for good / Kotler, Philip.

Health program management : from development through evaluation / Longest, Beaufort B., Jr., author.

Social media marketing : theories & applications / Dahl, Stephan, author.

Marketing.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

groupings -- The grapevine -- Phatic communication -- Conclusion -- Summary -- Practical Exercises -- Self-Evaluation