Action research for professional selling / McDonnell, Peter (Sales consultant)

Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral

Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning

The evolution of Old Spice in a new media environment / Belling, Cameron

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

planning : Marketing research ; Market research methods ; Market trends ; Planning and strategy

-- Implications for Managers -- Chapter Summary -- Critical Thinking and Discussion Questions -- Research Task