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1.

Cover image for Brands and branding in South Africa : key success stories.

Brands and branding in South Africa : key success stories.

Brands and branding in South Africa : key success stories.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

2.

To capture and filter information into brand intelligence

To capture and filter information into brand intelligence

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

3.

Digital branding : how to successfully build and measure a brand online

Digital branding : how to successfully build and measure a brand online

by

Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374

Format:

Books

Publication Date

2025

Available: Copies:

4.

Brand management : co-creating meaningful brands

Brand management : co-creating meaningful brands

by

Beverland, Michael, author.

Format:

Books

Publication Date

2024

Available: Copies:

5.

Brand management : A South African Perspective

Brand management : A South African Perspective

by

Cunningham, Nicole author.

Format:

Books

Publication Date

2024

Available: Copies:

6.

Cover image for Digital storytelling for brands

Digital storytelling for brands

by

Tombleson, Bridget, author.

Format:

Books

Publication Date

2023

Available: Copies:

7.

Brand storytelling : put customers at the heart of your brand story

Brand storytelling : put customers at the heart of your brand story

by

Rodriguez, Miri, author.

Format:

Books

Publication Date

2023

Available: Copies:

8.

Cover image for Experiential Marketing : integrated theory & strategic application.

Experiential Marketing : integrated theory & strategic application.

Experiential Marketing : integrated theory & strategic application.

by

Leahy, Rose. Fenton, Pio. Barry, Holly

Format:

Books

Publication Date

2022

Available: Copies:

9.

Brand metrics measuring brand efficacy along the customer journey

Brand metrics measuring brand efficacy along the customer journey

by

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Available: Copies:

10.

Cover image for Strategic creativity : a business field guide to advertising, branding, and design

Strategic creativity : a business field guide to advertising, branding, and design

by

Landa, Robin, author.

Format:

Books

Publication Date

2022

Available: Copies:

11.

Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

by

Rowles, Daniel, author.

Format:

Books

Publication Date

2022

Available: Copies:

12.

Brand management : A South African Perspective

Brand management : A South African Perspective

by

Cunningham, Nicole author.

Format:

Books

Publication Date

2021

Available: Copies:

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Subject: Branding (Marketing)

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(9)

(7)

Duncan, Tom (Thomas R.)

(4)

Beverland, Michael, author.

(3)

(3)

(3)

(3)

Aaker, David A.

(2)

Atkin, Douglas.

(2)

Bhargava, Rohit.

(2)

Copulsky, Jonathan R.

(2)

Cunningham, Nicole author.

(2)

(2)

Goddard, Simon.

(2)

Holt, Douglas B.

(2)

Lenderman, Max.

(2)

Lindström, Martin, 1970-

(2)

(2)

Roberts, Kevin, 1949-

(2)

Sadler, Eamonn.

(2)

Schmitt, Bernd.

(2)

Taylor, David, 1964-

(2)

Wheeler, Alina.

(2)

Young, Antony, 1964-

(2)

Adamson, Allen P.

(1)

Ahluwalia, Rohini, 1966-

(1)

American Institute of Graphic Arts.

(1)

American Marketing Association.

(1)

Arruda, William, 1961- author.

(1)

Arvidsson, Adam.

(1)

Atak, Mike, writer of introductory material.

(1)

(1)

Baptiste, Annie.

(1)

Baskin, Jonathan Salem.

(1)

Bedbury, Scott.

(1)

Bertwistle , Gary.

(1)

Beverland, Michael.

(1)

Bjerre, Mogens, 1959-

(1)

Bloomstein, Margot.

(1)

Brannan, Matthew J.

(1)

Bruce, Duncan, 1951-

(1)

Buckingham, Ian P., 1967-

(1)

Budtz, Christian.

(1)

Bueno, Bolivar J.

(1)

Bukasa, Patrick.

(1)

Burgess, Cheryl.

(1)

Burgess, Mark, 1949-

(1)

(1)

Campelo, Adriana, editor.

(1)

Campos, Cristian.

(1)

Cankurtaran, Pinar, author.

(1)

Chan-Olmsted, Sylvia M.

(1)

Chernev, Alexander, author

(1)

Chevalier, Michel, 1943-

(1)

Choi, Tsan-Ming, editor.

(1)

Cijo, Mark, author.

(1)

(1)

(1)

Dahlén, Micael.

(1)

Dall'Olmo Riley, Francesca.

(1)

(1)

De Chernatony, L. (Leslie)

(1)

De Klerk, Linda.

(1)

De Mesa, Alycia.

(1)

(1)

Desgrippes, Joël.

(1)

Dippenaar, Jana.

(1)

(1)

Du Toit, Michael, editor.

(1)

Dube, Themebelihle Cherly.

(1)

(1)

Duncan, Tom (Thomas R.). IMC.

(1)

(1)

Erdis, Cindy, editor.

(1)

Eshuis, Jasper.

(1)

Eslinger, Tom, author.

(1)

Fenichell, Stephen.

(1)

(1)

Fioroni, Michele.

(1)

Fisher-Buttinger, Claudia.

(1)

(1)

Frankel, Susan.

(1)

Freeland, John G.

(1)

Gcaba, Nomdumiso.

(1)

Gerstman, Richard.

(1)

Gerzema, John, 1961-

(1)

Gilmore, Fiona.

(1)

Goodson, Scott.

(1)

Grant, John, 1964-

(1)

Gregory, James R.

(1)

(1)

Grinten, Jaap van der.

(1)

(1)

Hanlon, Patrick.

(1)

Hanover, Dan, 1973- author.

(1)

(1)

Harvard Business School Publishing Corporation.

(1)

Harvey, David, 1945-

(1)

Hatch, Mary Jo.

(1)

(1)

(1)

(1)

(1)

Houston, Michael J.

(1)

(1)

Joachimsthaler, Erich, 1956-

(1)

Kall, Jacek VerfasserIn.

(1)

Kaputa, Catherine, 1948-

(1)

Karaosmanoglu, Elif.

(1)

Kellogg School of Management.

(1)

(1)

Kitchen, Philip J.

(1)

Klijn, Erik-Hans.

(1)

Knapp, Duane E.

(1)

Knudtzen, Charlotte F.

(1)

Koutsoudis, Natalie.

(1)

(1)

Kumar, Nirmalya.

(1)

(1)

Landa, Robin, author.

(1)

(1)

Lange, Fredrik.

(1)

Lavender, Jonathan.

(1)

Leahy, Rose. Fenton, Pio. Barry, Holly

(1)

Lebar, Ed, 1943-

(1)

Leventis, Katherine.

(1)

Lindemann, Jan.

(1)

(1)

Loken, Barbara.

(1)

(1)

Madiba, Mfundo.

(1)

Mainwaring, Simon, 1967-

(1)

Makhuza, Ponatshego.

(1)

Malden, Aubrey.

(1)

(1)

(1)

Mark, Margaret.

(1)

Maskey, Bhawana.

(1)

Mathieson, Rick.

(1)

Matlare, Itumeleng.

(1)

Maughan, Esther.

(1)

Mazzalovo, Gerald.

(1)

McDonald, Malcolm.

(1)

Mckend, Robert.

(1)

(1)

Meyers, Herbert M.

(1)

Middleton, Simon.

(1)

Miletsky, Jason I.

(1)

Miller, Jon, 1971-

(1)

Mjali, Sinqobile.

(1)

(1)

Monks, Erin Kate.

(1)

Mootee, Idris, 1958-

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Muhlberg, Hans.

(1)

Muir, David, 1971-

(1)

(1)

Myers, Abbey-Jessica.

(1)

Ndaki, Lungile.

(1)

Neumeier, Marty.

(1)

Nickles, Elizabeth.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

Oosthuizen, Thomas Henry.

(1)

Parker, Eric, 1946-

(1)

Parsons, Elizabeth.

(1)

Pasiya, Malwande.

(1)

Pauling, Thomas Gordan.

(1)

Pearson, Carol, 1944-

(1)

Pearson, Timothy R.

(1)

(1)

(1)

(1)

Pike, Andy, 1968-

(1)

Pincas, Stepháne.

(1)

Posner, Harriet, author.

(1)

Priola, Vincenza, 1970-

(1)

(1)

Rees, Rhiannon.

(1)

Riezebos, H. J., 1960-

(1)

Rodriguez, Miri, author.

(1)

Rogers, David L., 1970-

(1)

Roriston, Delia.

(1)

Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374

(1)

Rowles, Daniel, author.

(1)

Salinas, Gabriela.

(1)

Saunt, Michelle Margot.

(1)

Schafer, Anton.

(1)

Schrubbe-Potts, Emily.

(1)

Schultz, Majken.

(1)

Semenik, Richard J.

(1)

Shargey, Hayley Jade.

(1)

Sherrington, Mark.

(1)

Sicard, Marie-Claude.

(1)

Sineke, Natalie.

(1)

Slade, Catharine, author.

(1)

(1)

Smith, Genevieve.

(1)

Smith, Kerry, 1963- author.

(1)

Smith, Terry, 1955-

(1)

Sookdiyal, Nishta.

(1)

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(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Theses/Dissertations

Material Type

Audio-visual Material

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(210)

Library

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

Brand name products.

(48)

(22)

Brand name products -- Management.

(21)

Internet marketing.

(17)

(13)

Product management.

(13)

(12)

Advertising -- Brand name products.

(11)

Branding (Marketing) -- South Africa.

(11)

Communication in marketing.

(11)

Marketing research.

(9)

Consumer behavior.

(8)

Success in business.

(8)

Advertising -- South Africa.

(7)

(7)

Marketing -- South Africa.

(7)

Mass media -- South Africa.

(7)

(7)

Customer relations.

(6)

Brand name products -- Case studies.

(5)

Brand name products -- Marketing -- Management.

(5)

Brand name products -- Marketing.

(5)

Branding (Marketing) -- Case studies.

(5)

Corporate image.

(5)

(5)

Trademarks -- Design.

(5)

Brand name products -- Forecasting.

(4)

Brand name products -- South Africa.

(4)

Consumers' preferences -- South Africa.

(4)

Fashion merchandising.

(4)

Marketing -- Management.

(4)

(4)

Produits de marque -- Commercialisation.

(4)

Brand name products -- Planning.

(3)

Business names.

(3)

Commercial art.

(3)

Consumers -- Research.

(3)

Consumers' preferences.

(3)

Customer loyalty.

(3)

(3)

New products -- Management.

(3)

Social media -- Economic aspects.

(3)

(3)

(3)

Advertising -- Brand name products -- South Africa.

(2)

Advertising -- Fashion.

(2)

Authenticity (Philosophy)

(2)

(2)

Brand name products -- Valuation -- Management.

(2)

Consommateurs -- Comportement.

(2)

Creative ability in business.

(2)

Customer relations -- Management.

(2)

Direct marketing.

(2)

Identity (Psychology)

(2)

(2)

(2)

Marketing channels.

(2)

Marknadsföring.

(2)

Merken (commercie)

(2)

Natural foods -- Marketing.

(2)

Popular culture.

(2)

Produits de marque.

(2)

Relationship marketing.

(2)

Small business marketing.

(2)

Success in business -- South Africa.

(2)

Target marketing.

(2)

(2)

Added Value (Firm)

(1)

Advertising as Topic.

(1)

Advertising campaigns -- History.

(1)

Advertising campaigns.

(1)

Advertising media planning.

(1)

Aircraft industry.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

BUSINESS & ECONOMICS / Advertising & Promotion.

(1)

Bags -- Design.

(1)

(1)

Brand choice -- Psychological aspects.

(1)

Brand name products -- Developing countries.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa -- Management.

(1)

Brand name products -- Valuation.

(1)

Branding (Marketing) -- Developing countries.

(1)

Branding (Marketing) -- History.

(1)

Branding (Marketing) -- South Africa -- Popular works.

(1)

Branding (Marketing) Case studies

(1)

Broadcasting -- Management.

(1)

Business names -- Law and legislation -- South Africa -- Popular works.

(1)

Business names -- Law and legislation.

(1)

Business networks.

(1)

(1)

Career development.

(1)

(1)

(1)

Choice Behavior.

(1)

(1)

Clothing trade.

(1)

Commerce mobile.

(1)

Commercial art -- History.

(1)

Commercial art -- Psychological aspects.

(1)

(1)

Consommateurs -- Fidélité

(1)

Consommateurs -- Préférences.

(1)

Consumentengedrag.

(1)

Consumer Participation.

(1)

Consumer behavior -- South Africa.

(1)

Consumers -- Psychology.

(1)

Corporate culture.

(1)

Corporate image

(1)

Corporate image -- Case studies.

(1)

Corporate image Case studies

(1)

Corporations -- Growth.

(1)

DESIGN -- Graphic Arts -- General.

(1)

Desgrippes Gobé.

(1)

Digital storytelling.

(1)

Draadloze communicatie.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Entrepreneurship.

(1)

Fehlentscheidung.

(1)

Fidélité à une marque.

(1)

Gebrauchsgraphik

(1)

(1)

(1)

Green marketing.

(1)

Handicraft -- Marketing.

(1)

(1)

Hockey uniforms -- Marketing.

(1)

Identité (Psychologie)

(1)

Industrial relations.

(1)

Information behavior.

(1)

Information technology -- Management.

(1)

Interactive marketing.

(1)

Internet (impactos sociais)

(1)

Internet marketing

(1)

Internet searching.

(1)

(1)

(1)

Labels -- Design.

(1)

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

(1)

Luxuries -- Marketing.

(1)

Luxury goods industry.

(1)

(1)

Management skills & techniques.

(1)

(1)

(1)

(1)

(1)

Marketing -- Case studies.

(1)

Marketing -- Decision making.

(1)

Marketing -- Psychological aspects.

(1)

Marketing on-line.

(1)

Marktkommunikation.

(1)

Marktpsychologie.

(1)

Marques de commerce -- Choix.

(1)

(1)

(1)

(1)

Missmanagement.

(1)

Mobile commerce.

(1)

(1)

Motivation research (Marketing)

(1)

Motivation, Études de (Marketing)

(1)

(1)

(1)

(1)

(1)

Neuromarketing.

(1)

New business enterprises -- Marketing.

(1)

Online social networks.

(1)

Online-Marketing.

(1)

Organizational effectiveness.

(1)

Personnel management.

(1)

Place marketing.

(1)

(1)

Portfoliomanagement.

(1)

Productontwikkeling.

(1)

Produit de marque.

(1)

Produits commerciaux -- Gestion.

(1)

Produits de marque - Planification.

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Marketing.

(1)

Produits de marque -- Planification.

(1)

Professions -- Marketing.

(1)

Public Relations.

(1)

Public administration.

(1)

(1)

Quality of work life.

(1)

(1)

Rate of return.

(1)

(1)

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